Negative returns for two years is a major heads-up to the Court of Commercial Enquiry at the Court of Commerce.
An established business which loses money year in, year out has no future anyway.
New businesses may often show a negative return (high startup costs, low sales at first, ...) but things should clearly be getting better after two years.
Profitability and liquidity together give a good idea of how a company is faring.
| Liquidity | Profitability |
|---|
| + | - |
| + | Healthy | Chronically sick |
| - | Temporarily sick | Dying |
(**)
(**) Source: Handbook "Financial analysis process" by Hubert Ooghe and Charles Van Wymeersch (Intersentia)
If a business's customer credit levels are falling, that could be a sign it is not selling so much (so has less receivables) or has tightened up its payment policy because it is short of liquidity.
Most businesses which fail have very low customer credit levels.
If a business's supplier credit levels are rising continuously, that may indicate it cannot pay its suppliers on time and hence is fighting liquidity problems.
NB: with a healthy business, this may be due to a conscious or new payment policy
Setting your customers shorter credit terms means they have to pay sooner.
The longer your payment terms, the more uncertain you are that you will be paid what you are owed.
(= more risk)
If a supplier allows a customer more time to pay, that may mean they have great confidence in them.
Customer credit = cost
Supplier credit = income
The company you are looking for has holdings in one or more other companies.
Any problems with these subsidiaries could affect the parent company's results badly.
To get the full picture of a company's financial health, it's best to look at its subsidiaries too.
